About
I'm Danny Nakhla.
I help people and teams put AI to work.
Twenty years shipping software. The last four building agentic AI and RAG systems for Fortune 500 teams, and helping the people who run them put it to work. The client work is under NDA. My own projects run in the open, where every decision and number is mine to show.
How I got here
I started in foreign-policy media, building the website and the flagship magazine for a major think tank. At Ammirati I engineered Jerry Seinfeld's sites with Sony and held them through the traffic spikes. At a global media publisher I led the international team: 27 products across 11 countries in under a year, and a serverless ETL that cut migrations from weeks to hours.
I ran my own consultancy, fully remote, from London to Spain to Southeast Asia. By 2020 I was shipping production ML, two years before the LLM wave. Since 2022 the work has been agentic AI and RAG systems for Fortune 500 teams. The next chapter: helping governments, groups, teams, and special projects put AI to work.
I have been founding and shipping products of my own since 2009. ClosetBank, a virtual closet the New York Times wrote about, grew to thousands of daily users. FrameIQ, a solo build shipped to public beta, read short-form video frame by frame and told creators why a clip held attention or lost it. ScooScoo sold AI home portraits through a zero-inventory storefront: a photo of your house in, framed art out. When one has run its course, I retire it and publish the build as a case study.
Penny and letmecheckbot are mine, run in the open. I designed, shipped, and operate both solo, every day. Anyone can read the architecture, the numbers, and what broke.